Much research and practical experience have shown that the utilization of textures has an enhancing effect on the performance of dynamic seals and the dynamic pressure lubrication of gas bearings. In order to optimize the performance of floating ring seals, this study systematically analyzes the effects of different texture shapes and their parameters. The Reynolds equation of the gas is solved by the successive over-relaxation (SOR) iteration method. The pressure and thickness distributions of the seal gas film are solved to derive the floating force, end leakage, friction, and the ratio of buoyancy to leakage within the seal. The effects of various texture shapes, including square, 2:1 rectangle, triangle, hexagon, and circle, as well as their parameters, such as texture depth, angle, and area share, on the sealing performance are discussed. Results show that the texture can increase the air film buoyancy and reduce friction, but it also increases the leakage by a small amount. Square textures and rectangular textures are relatively effective. The deeper the depth of the texture within a certain range, the better the overall performance of the floating ring seal. As the texture area percentage increases, leakage tends to increase and friction tends to decrease. A fractal roughness model is developed, the effect of surface roughness on sealing performance is briefly discussed, and finally the effect of surface texture with roughness is analyzed. Some texture parameters that can significantly optimize the sealing performance are obtained. Rectangular textures with certain parameters enhance the buoyancy of the air film by 81.2%, which is the most significant enhancement effect. This rectangular texture reduces friction by 25.8% but increases leakage by 79.5%. The triangular textures increase buoyancy by 28.02% and leakage increases by only 10.08% when the rotation speed is 15,000 r/min. The results show that texture with appropriate roughness significantly optimizes the performance of the floating ring seal.